With the changing times, people’s approach towards non-profit organizations and charities has also undergone a tremendous change. Unfortunately, a large number of non-profits choose to turn blind eye to the ongoing changes and continue to follow the outdated means of communicating with donors, which naturally affects their fundraising capabilities. In view of the changing outlook of the donors, to Mark Schulhof, the CEO of Quadriga Art, has stressed on the need for non-profits to adapt better donor communication policies.

According to Mark Schulhof, non profits should base their marketing strategies on the changing landscape of the country and society they are operating in. It is vital for non-profits to consider factors including regulatory and legislative reforms, market consolidation, media fractionalization, changing demographics, instant information overload and the struggling economy before finalizing a donor communication strategy. It is vital to develop marketing policies after considering various factors that might attract donors towards making a contribution not only in the present times, but on a long term basis.

Schulhof has also pointed out that most charities are repeatedly following the path that has been treaded by numerous non-profits previously and this is surely not helping them in increasing their donor base. According to Mark Schulhof , non-profits need to adapt new methodologies to ensure that the donors are converted into investors. It has also become important for non-profits to be more creative in their marketing strategies in order to achieve success in their stated goals and missions.

Schulhof has also advised non-profits to remember the fact that today people are not only a lot busier but also have access to greater and more accurate information. As such it is important to design variable market strategies to reach out to diverse target audience. This will enable non-profits to convince them in a better way about investing in their cause.

Mark Schulhof is CEO of Quadriga Art a New York City based full-service international direct marketing company working with the world's most effective non-profit organizations to generate revenue from intelligent, creative fundraising programs. To learn more about the company and its direct mail service, logon to its website at http://www.quadrigaart.com.

Quadriga Art, a premier direct marketing firm, serving many of the nation’s largest not-for-profit companies is announcing the launch of a Video News Platform in conjunction with its website. The video site is a first for the nonprofit industry and will contain relevant video segments covering a broad range of direct marketing industry topics.

“The intention of the site is to provide marketers, particularly in the nonprofit sector, with important news affecting their business,” said Mark Schulhof CEO of Quadriga Art. “It is often difficult and time consuming for nonprofit executives to sift through the sea of information online and in print in order to find news that is relevant, current and important to their organization’s needs. The video site will not only provide current and breaking news segments; but will also be indexed so archived stories can be easily searched by key word. Basically it will be like our own industry’s TV News Network on the web.”

The Video News Platform uses video sharing and social media software offered by Vidfluence, a premier video marketing and social media software provider that allows registered users to upload and share video on the site. “In this rapidly changing marketing environment, having a one-stop location for industry news as well as peer and published insights, can save valuable time, eliminate costly mistakes and produce measurably better campaign results.” said Schulhof. “A video sharing platform provides a topic-centric repository for relevant video content that grows organically with contributor submissions.”

The site will launch later this week and will contain an initial offering of relevant videos. “We expect that the site will grow rapidly in the face of demand for this kind of resource and we look forward to a robust library of useful video content that will benefit the not-for-profit sector at large. Mark Schulhof says he hopes the video news content can help boost donor revenue for nonprofit companies that can now leverage the latest industry news and information to augment their donor programs.

For more on Quadriga Art and this new web video capability, go to http://www.quadrigaart.com